Arcanic – AI Agency Website UI UX Design

Project Overview

Arcanic is an AI-focused digital agency, and the goal of this project was to design a website that clearly communicates innovation, credibility, and clarity. The challenge was to translate complex AI offerings into a visual experience that feels understandable, trustworthy, and forward-looking.

The website was designed to guide users smoothly through Arcanic’s vision, services, and expertise without overwhelming them with technical complexity. Strong visual hierarchy, clear messaging, and structured layouts were used to help visitors quickly understand what Arcanic does and why it matters.

My Role

• User flow & information architecture

• UI/UX Design for complete website

• High-fidelity visual design (Figma)

• Design system & component styling

• Responsive layouts (desktop & mobile)

Tools & Technologies

• Figma (UI Design & Prototyping)

• Figma Auto Layout & Components

• Icon & illustration libraries

• UX research references and benchmarks

Key Features

• Clear AI service presentation with structured sections

• Strong hero section communicating Arcanic’s value instantly

• Visual storytelling for AI use cases and solutions

• Consistent design system across all pages

• Responsive layouts for desktop and mobile views

• Clear CTAs guiding users toward contact and engagement

Challenges & Solutions

Challenge: Explaining AI services without overwhelming users
Solution: Used simple language, visual hierarchy, and clear content blocks to break down complex concepts.

Challenge: Building trust for an AI-focused brand
Solution: Clean layouts, professional typography, balanced spacing, and transparent messaging were prioritized.

Challenge: Maintaining a futuristic feel without hurting usability
Solution: Combined modern visuals with familiar web patterns to keep the experience intuitive.